Third party ads now available on Google Content network

Now qualified third Part Vendors can display ads on Google Content Network. Right now, these ads are only available in English. The following are the certifies third party vendors:

North America: Ad servers

• DoubleClick DFA (www.doubleclick.com)
• Mediaplex/ValueClick (www.mediaplex.com)

North America: Rich media

• DoubleClick Rich Media (www.doubleclick.com)
• Eyeblaster (www.eyeblaster.com)
• EyeWonder (www.eyewonder.com)
• Interpolls (www.interpolls.com)
• Pointroll (www.pointroll.com)
• Unicast (www.unicast.com)

North America: Research

• Dynamic Logic/Safecount (www.safecount.net)
• Factor TG (www.factortg.com)
• IAG (www.iagr.com)
• InsightExpress (www.insightexpress.com)

You can allow third party ads to display on your website by Opt into image ads as thirds party ads are only available in image or flash so they don't appear in text-only ad units.

If you choose to allow third-party ads on your site, please update your privacy policy to inform your visitors that third-party vendors may serve ads on your site. Please also provide links to these vendor websites and inform your users that they may opt out of cookies (if the vendor offers this capability).

More Information available at: http://adsense.blogspot.com/2008/05/introducing-third-party-ads-on-google.html

Launch of Adsense Newbie Central

Adsense has launched Newbie Central where new adsense account holders can find a walk-through of the initial steps getting started, from familiarizing yourself with your account to placing ads on your site to receiving your very first payment. There are also brief guides available about various features, policies, and tools.

There is a Earnings and Expectations section available, which provide insight into how much you can expect to earn and you can do to influence your earnings.

More information available at: http://adsense.blogspot.com/2008/01/ring-in-new-year-with-newbie-central.html

New Features in Adsense account

Adsense Blog has announced that they have made some updates in Adsense account based on the suggestions received from Adsense account users:

• Now ID number associated with a specific custom channel can be viewed by visiting Channels link under Adsense Tab. This information has been added because many users want channel ID numbers for ad management programs which they are using.
• All ad units generated within last 7 days that haven't yet received any impressions will now be listed as New rather than active in Status column.
• Most recent date will be displayed when ever you will update your ad units. Any ad units generated or edited before this display change will show a last-edited date of November 1st, 2007.
• Google guys are working on the manage ads feature for referral units. They say that soon they will prompt you to enter names for your newly generated referral units.

All the features sound interesting & useful to me. You can also send your suggestions to Google by visiting the following link:

https://www.google.com/adsense/support/bin/request.py?search_ask=1&subtopic=&contact=suggest_feature&sourceid=aso&subid=ww-en-et-asblog_2007-12-10&medium=link

Important Adsense announcement – Save your top queries data

Adsense Blog has announced that there is an important change coming on December 10th that will affect your top queries data. From December 10th Adsense for Search top query data that's more than a year old will no longer be available.

If you have important top queries data which are older than a year old, please run any appropriate reports and save them before December 10^th.

Changes in Text ads format

Google has changed text ads to help reduce accidental clicks. Earlier, users could click on both the background and full text of an ad, but now they can click only on the title and URL of a text ad. This will help in decreasing accidental clicks, better aligning visitor behavior with their intent.

This new click able format better aligns with the text ads. The main focus is to have a more consistent user experience & to benefit advertisers so that advertisers only pay for meaningful clicks. By reducing accidental clicks, Google hope to increase advertiser campaign value and satisfaction, encouraging additional spend and facilitating higher monetization for all publishers.

More information available at: http://adsense.blogspot.com/2007/11/accidental-clicks-fade-into-background.html

AdSense Integrated with FeedBurner Site Ads

Now AdSense content ads can be displayed on your blog and/or website. This is a new integrated capability designed for feedburner content. If this service is activated then you can display a 300x250 or 468x60 text or image AdSense ad on your blog. The ad will appear below the first item on your site and archive pages once you have installed the necessary code. Ad content is automatically targeted to complement your site and you will earn revenue each time visitor’s click on ads. These ads can be customized according to the look and feel of your website or blog.

These ads will be subject to AdSense terms and conditions. You don't have to be part of FeedBurner's ad network to put these ads on your site.

To activate the service, sign in to your FeedBurner account, select your feed and go to the Monetize tab where you can connect this service to your AdSense account.

More information available at: http://blogs.feedburner.com/feedburner/archives/2007/10/adsense_integrated_with_feedbu_1.php

Adsense Video Units

Google has launched video units on Google AdSense. Video units enable AdSense publishers to display videos from several YouTube content partners.

Video units are ad-supported, and the ads are relevant to both the video and the site content. Christine Lee, Product Marketing Manager has explained that AdSense publishers and YouTube content partners will receive a share of the ad revenue, so video units enable both groups to earn incremental revenue. Advertiser can blend the YouTube player into their site by customizing the color scheme and layout as well as advertiser can choose from three different player sizes.


More information available at: http://adsense.blogspot.com/2007/10/introducing-video-units.html