The Yahoo search blog has posted that they are making changes to their crawling, indexing and ranking algorithms.
Priyank Garg of Yahoo! Search said
"Over the last few days, we've been rolling out some changes to our crawling, indexing and ranking algorithms. While we expect the update will be completed soon, as you know, throughout this process you may see some ranking changes and page shuffling in the index."
More Information available at: http://www.ysearchblog.com/archives/000500.html
Wednesday, October 31, 2007
Yahoo Search Updates
Project Gatineau - Microsoft’s free web analytics service
Microsoft has announced Project Gatineau, its new & free Web Analytics service. First invitations for testing are being sent to US advertisers only.
Advertisers can request an invitation at: http://advertising.microsoft.com/microsoft-adcenter-gatineau
Project Gatineau’s web analytics can be used for sites of all sizes. Project Gatineau’s web analytics will tell advertisers where their visitors come from and they can easily measure marketing campaigns across any medium and from any traffic source.
Features include:
* Click and visitor tracking reports
* Marketing campaign reporting and conversion tracking
* Unique demographic and geographic information from your site visitors
Adcenter blog also states that Project Gatineau is a beta service so Microsoft people will be making lots of changes in by adding more and more features in it for better user experience.
More information available at:
http://adcenterblog.spaces.live.com/blog/cns!85E824269AB8C30D!547.entry
Sunday, October 28, 2007
Google Website Optimizer online seminars
Google is organizing two free online website optimizer seminars. Product Manager Tom Leung will be hosting both seminars on October 30th 2007 & November 1st, 2007.
The first online seminar, Introduction to Website Optimizer, is for new & inexperienced users. Tom will discuss the benefits of optimizing your website design and content & will also give a detailed introduction of website optmizer & its features.
The second online seminar, Website Optimizer: Creating & Launching Experiments is designed for those people who have experience with Website Optimizer or other site testing tools. Tom will give a step-by-step demonstration of how to successfully launch multivariate and A/B experiments.
Schedule & Registration Information:
Introduction to Website Optimizer (New or inexperienced users)
Tuesday, October 30th, 2007 10:00 - 11:00am PDT
Register to attend.
Website Optimizer: Creating & Launching Experiments (Intermediate and advanced users)
Thursday, November 1st, 2007 10:00 - 11:00am PDT
Register to attend.
More information available at: http://analytics.blogspot.com/2007/10/upcoming-website-optimizer-online.html
Wednesday, October 10, 2007
Google has acquired Jaiku.com
Google blog has announced that Google has acquired Jaiku.com.
Jaiku is an activity stream and presence sharing service that works from the Web and mobile phones. An activity stream is a log of everyday activities: your status messages, recommendations, events you're attending, photos you've taken - anything you post directly to Jaiku or add using Web feeds.
Google has a plan to use the ideas and technology behind Jaiku to make compelling and useful products.
More information available at:
http://googleblog.blogspot.com/2007/10/reach-out-and-message-someone.html
Tuesday, October 9, 2007
Adsense Video Units
Google has launched video units on Google AdSense. Video units enable AdSense publishers to display videos from several YouTube content partners.
Video units are ad-supported, and the ads are relevant to both the video and the site content. Christine Lee, Product Marketing Manager has explained that AdSense publishers and YouTube content partners will receive a share of the ad revenue, so video units enable both groups to earn incremental revenue. Advertiser can blend the YouTube player into their site by customizing the color scheme and layout as well as advertiser can choose from three different player sizes.
More information available at: http://adsense.blogspot.com/2007/10/introducing-video-units.html
Monday, October 8, 2007
Location in Google Adword ads
Google Adwords blog has explained as when they display location in Adword ads and how they determine what to display.
When an advertiser uses regional targeting in a campaign, Google users searching from targeted areas will see the city or region name (whichever is more specific) displayed directly beneath the ad. This helps local users in determining that particular ad is relevant to them. Google displays the name of the region or city based on the actual search query or the Internet Protocol (IP) address of the user, if available.
More info available at: http://adwords.blogspot.com/2007/10/adwords-ads-whats-your-location.html
Tuesday, October 2, 2007
Microsoft has acquired Jellyfish.com
MSN search blog announced that Microsoft has acquired Jellyfish.com.
Jellyfish.com is shopping search engine which helps users to find the right product at the best price. They also do something really very different and interesting. They share their revenue with their users. When someone buys anything from a store in Jellyfish engine, they share at least half of what they earn by connecting users to that store.
Monday, October 1, 2007
Top ten most popular video sites
About: Web Search has posted a list of ten most popular video sites.
On the top of the list, it is MySpace TV where you can find lots of interesting videos.
On second position, it is LiveLeak which has most if political speeches, war reports as well as celebrity videos.
On third spot, it is Break. Break.com is a leading entertainment channel for men aged between18-34, has a wide range of video categories available.
On the fourth position it is Dailymotion which has lot of eclectic video categories available.
On the fifth position it is Metacafe. Metacafe is a video entertainment site where Videos are generated, selected and reviewed by users.
Then it is YouTube which is one of the largest video sites available today. YouTube has thousands of interesting videos available online.
The next spot is of VideoSift where users can view videos and can also vote for their favorite videos.
On the eight spot it is MegaVideo where you can choose from wide variety of video categories, games etc.
Then there is Yahoo video where you can easily share and save your favorite video.
On the tenth spot it is Veoh where you can collect, publish and watching a vast selection of videos.
More information available at: http://websearch.about.com/od/imagesearch/tp/popularvideosites.htm
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