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Wednesday, October 31, 2007

Project Gatineau - Microsoft’s free web analytics service

Microsoft has announced Project Gatineau, its new & free Web Analytics service. First invitations for testing are being sent to US advertisers only.

Advertisers can request an invitation at:

Project Gatineau’s web analytics can be used for sites of all sizes. Project Gatineau’s web analytics will tell advertisers where their visitors come from and they can easily measure marketing campaigns across any medium and from any traffic source.

Features include:

* Click and visitor tracking reports
* Marketing campaign reporting and conversion tracking
* Unique demographic and geographic information from your site visitors

Adcenter blog also states that Project Gatineau is a beta service so Microsoft people will be making lots of changes in by adding more and more features in it for better user experience.

More information available at:!85E824269AB8C30D!547.entry