Updates to Google Adwords Site targeting

Google Adwords blog has announced two changes to site targeting in Google's content network.

First, because site targeting now offers more precise targeting options, we've given it a more appropriate name: placement targeting. Second, they are introducing a new cost-per-click bidding option so advertisers can now pay per click or per impression.

Introducing placement targeting

With features like targeting by demographics and richer ad formats such as click-to-play video ads. Now, advertisers can target not only websites but also precise subsections of sites, such as the football pages of a news site, the show times section of a movie site, and even a specific ad unit (a block of Google ads) on a particular webpage. Because of these features, Google has changed the name from site targeting to placement targeting. The term "placement" can be used to refer to any site or subsection of a site that advertisers choose to target.

Cost-per-click bidding for placement targeting

With the launch of cost-per-click (CPC) bidding, advertisers can now choose the bidding option that best matches their needs. If the purpose of your placement-targeted campaign is to increase sales, leads, sign-ups, or other conversion-oriented metrics, you can select CPC bidding and pay when users click on your ads. If you want to maximize impressions and increase brand awareness among your target audience, you can select cost-per-impression (CPM) bidding. And you can specify either the maximum price or the average price (with preferred bidding), that you'd like to pay for each click or 1000 impressions.

More information available at: http://adwords.blogspot.com/2007/11/two-updates-to-site-targeting.html