Whatz up with Google Analytics reporting???

I am using Google Analytics for tracking visitor behavior. I was checking "Depth of Visits" report under Visitor Loyalty for one of the clients and I got this.. (Check out the image below)





How Google Analytics is tracking less than 1 page visits? Does anyone know how Google Analytics is calculating this? Has anyone came across this kind of a statistic before (I am sure many people must have seen this kind of a stat before)??

Well I am confused. Please share any of your comments & thoughts on this.

Mastering the Leading Search Engine - Google Search Operators

Google is the industry leader in search volume. It is far ahead then other search engines in the industry. As most people search on Google for their search requirements so it is very important to understand Google search operators or options.

Following are important Google search & advanced search options / operators which can help you master Google search:

• Find web pages that have:
  

• all these words: This will help you in finding web pages that contains all the search terms you type in.
  
  
• exact wording or phrase:
  

• This will help you in finding web pages which contains the exact phrase which you have typed in.
• You can also use this feature in standard search by surrounding your phrase with quotes.
• Example: “Red Hat” will give you those web pages which contain the exact phrase “Red Hat”.
  

• One or More of these words:
  

• This will help you in finding web pages that contains at least one of the words you type in.
• You can also use this feature in standard search by using [OR] between your words.
• Example: online OR offline. This will give you those web pages which contains either online or offline or both.
  
  
• Don’t show pages that have:
  

• This will display only those pages that don’t contain the words you type in.
• This can also be used in standard search by adding a – (minus sign) to the beginning of the word which you don’t want.
• Example: Sport Shoes –Nike. This term will display results for sports shoes but will not display any pages which contain term Nike.
• Important: There should be no space between the – (minus sign) and word. See the above example.
  
  
• Results per Page: This will help you in setting the number of results which you want to view per page.
  
  
• Language: This will help you in specifying the language in which you want to see your results.
  
  
• File Type:
  
  
• This will help you in specifying the file format for your results. You can choose any format to see results in any file format.
• This can also be used in standard search by specifying type of file with [filetype:] query.
• Example: filetype:pdf. BY using this will only show results which are in PDF format.
• The supported file types are .pdf, .ps, .dwf, .kml, .kmz, .xls, .ppt, .doc, .rtf, .swf.
  
  
• Search within a site or domain:
  
  
• You can use this to search within a website or domain.
• You can also use this in standard search by using [site:] operator.
• Example: site:www.example.com shoes. This will search for shoes within website www.example.com.
• Important: There is no space between [site:] and the webpage url

• Where do you want keywords on page:
  
  
• You can specify where do you want your keywords to show i.e. anywhere on the page, in the title of the page, in the URL of the page, in the text of the page, in links to the page.
• You can also use allintitle, allinbody, allinurl, allinanchor tags in standard search for searching keywords in title of the page, in url of the page, in text on the page & in links to the page.
• Example: allintitle: Sport Shoes will display results which have sport shoes in title of the page
  
  
• Numeric Range:
  
  
• You can specify a numeric range in which you want results to be.
• The can also be used in standard search by specifying [..] in between numeric range.
• For example: 1000..1500 will display results that contain numbers within 1000 to 1500.
  
  
• Finding similar pages:
  
  
• You can find similar pages by using related query.
• Example: related:www.google.com will display results of websites which are related to google.com.
• Important: There is no space between [related:] and the webpage url.
  
  
• Finding Inbound links:
  
  
• You can find inbound links to a page or website by using [link:] query.
• Example: link:www.example.com will show inbound links which are coming to www.example.com
• Important: There is no space between [link:] and the webpage url
  
  
• Finding Cache Page:
  
  
• You can find cache page of any website or web page by using [cache:] query.
• Example: cache:www.example.com will show Google cache of that page and also the day and time on which it was cached.
• Important: There is no space between [Cache:] and the webpage url.
  
  
• Finding information about a webpage:
  
  
• Use [info:] to find information Google has about a webpage.
• Example: info:www.example.com will show info about www.example.com.
• Important: There is no space between [info:] and the webpage url.
  
  
• To find definition about a term:
  
  
• Use [define:] to find definition about a term gathered from various sources.
• Example: define:router will show definitions of router from around the web.
  
  
• intitle and inurl query:
  
  
• If you include [intitle:] or [inurl:] in your query, Google will restrict the results to documents containing that word in the title or url.
• Example: intitle:computer search will return documents that mention the word "computer" in their title, and mention the word "search" anywhere in the document (title or no).
  inurl:computer search will return documents that mention the word "computer" in their url, and mention the word "search" anywhere in the document (url or no).
• Important: There is no space between [intitle:], [inurl:] and the webpage url.
  
  
• Search for Synonyms:
  
  
• Use [~] if you want to search fro synonyms.
• Example: ~auto will return results for auto and its synonyms cars, trucks etc.
  
  
• [*] Asterisk:
  
  
• The [*] asterisk represents a missing word.
• Example: black * white will display results which includes black, [missing word] and white like black VS white, black red white etc.
  
  
• Mathematical Operators:
  
  
• [+]: Will add items. Example: 50+50+80 will return 180.
• [-]: Will subtract items. Example: 50 - 30 will return 20.
• [*]: will multiply items. Example: 10*100 will return 1000.
• [/]: will divide two items. Example: 100/10 will return 10.
• [%]: [10%100] or [10 mod 100] will return 10. You can use [%] or [mod] to calculate percentage.
• [^]: This will raise a number to the power of other. Example: 2^5 will return 32.

These are some of the major Google search operators or options which you need to keep in your mind while searching. This will make your search more effective and it will deliver more efficient results.

Third party ads now available on Google Content network

Now qualified third Part Vendors can display ads on Google Content Network. Right now, these ads are only available in English. The following are the certifies third party vendors:

North America: Ad servers

• DoubleClick DFA (www.doubleclick.com)
• Mediaplex/ValueClick (www.mediaplex.com)

North America: Rich media

• DoubleClick Rich Media (www.doubleclick.com)
• Eyeblaster (www.eyeblaster.com)
• EyeWonder (www.eyewonder.com)
• Interpolls (www.interpolls.com)
• Pointroll (www.pointroll.com)
• Unicast (www.unicast.com)

North America: Research

• Dynamic Logic/Safecount (www.safecount.net)
• Factor TG (www.factortg.com)
• IAG (www.iagr.com)
• InsightExpress (www.insightexpress.com)

You can allow third party ads to display on your website by Opt into image ads as thirds party ads are only available in image or flash so they don't appear in text-only ad units.

If you choose to allow third-party ads on your site, please update your privacy policy to inform your visitors that third-party vendors may serve ads on your site. Please also provide links to these vendor websites and inform your users that they may opt out of cookies (if the vendor offers this capability).

More Information available at: http://adsense.blogspot.com/2008/05/introducing-third-party-ads-on-google.html

YouTube - Google Business Channel

Google has announced Google Business YouTube channel on which you can watch videos and webinars on Google's business solutions. You can watch videos on Google Analytics, Website optimizer and Google Adwords. You can get different AdWords tips on how to improve your account performance and return on investment.

On Google Business YouTube channel, you can watch different Google product experts discuss conversion tracking and bid management, learn the basics of ad quality, receive tips on how to brainstorm negative keywords, or view a webinar on the AdWords Conversion Optimizer.

The videos are currently organized into different playlists by product and by topic.

More information available at: http://adwords.blogspot.com/2008/02/introducing-google-business-youtube.html

Updated conversionuniversity.com

Google Analytics blog has recently launched an an updated version of ConversionUniversity.com.

For those who don't know what Conversion university is, Conversion university offers tips and best practices designed to help you improve your online results.

It is now available in all 25 Google Analytics supported languages. It can give you help on different internet marketing topics like Adwords targeting, Adwords tracking, SEM strategy, Optimizing Adwords ROI and may more.

It also contains videos which includes full presentations from Conversion University events. The following video explains how to establish context for your data and empower stakeholders to take action by Avinash Kaushik.

Google Docs - customizable headers and footers

Google docs has recently announced customizable headers and footers features for printed documents. This feature has been announced to improve the printing features in Google Docs.

You can insert a header or footer by selecting header or footer from the "insert" tab. A box surrounded by dashed lines will appear and whatever is placed in that box will be repeated on each page of printed document.

More information available at: http://googledocs.blogspot.com/2008/01/headers-and-footers.html

Launch of Adsense Newbie Central

Adsense has launched Newbie Central where new adsense account holders can find a walk-through of the initial steps getting started, from familiarizing yourself with your account to placing ads on your site to receiving your very first payment. There are also brief guides available about various features, policies, and tools.

There is a Earnings and Expectations section available, which provide insight into how much you can expect to earn and you can do to influence your earnings.

More information available at: http://adsense.blogspot.com/2008/01/ring-in-new-year-with-newbie-central.html

Sitelinks got multiplied by 2

Google search search results will now show 8 sitelinks instead of 4. Sitelinks are the set of links below some search results that lets you jump directly to useful pages deeper in the site. Google blog has given this information few days back.

The extra will give users to access to more areas of the website and will also provide a good overview of the website.

Google people are working on bringing sitelinks for many more website with descriptive names. Google aims at providing users with more meaningful improvements so that users can access information quickly.

New Features in Adsense account

Adsense Blog has announced that they have made some updates in Adsense account based on the suggestions received from Adsense account users:

• Now ID number associated with a specific custom channel can be viewed by visiting Channels link under Adsense Tab. This information has been added because many users want channel ID numbers for ad management programs which they are using.
• All ad units generated within last 7 days that haven't yet received any impressions will now be listed as New rather than active in Status column.
• Most recent date will be displayed when ever you will update your ad units. Any ad units generated or edited before this display change will show a last-edited date of November 1st, 2007.
• Google guys are working on the manage ads feature for referral units. They say that soon they will prompt you to enter names for your newly generated referral units.

All the features sound interesting & useful to me. You can also send your suggestions to Google by visiting the following link:

https://www.google.com/adsense/support/bin/request.py?search_ask=1&subtopic=&contact=suggest_feature&sourceid=aso&subid=ww-en-et-asblog_2007-12-10&medium=link

Important Adsense announcement – Save your top queries data

Adsense Blog has announced that there is an important change coming on December 10th that will affect your top queries data. From December 10th Adsense for Search top query data that's more than a year old will no longer be available.

If you have important top queries data which are older than a year old, please run any appropriate reports and save them before December 10^th.

Gmail Colored Labels

Gmail blog has announced that they have added colors to labels.

Labels in Gmail do all the work of folders. You can add color to labels by clicking the color swatch next to each label to assign a color. The colored labels will help you better organize email with new colored labels.

More Information available at: http://gmailblog.blogspot.com/2007/12/next-evolution-of-labels.html

Google Adwords Template Center

Google Adwords blog has announced that they have launched Adwords Template Center.

This is free tool and it is available via My Client Center (MCC). This will allow My Client Center account managers to create templates for pre-defined Adwords campaigns and share them with their directly linked Adwords accounts. Advertisers with these linked accounts can quickly and easily view and customize the templates to run their own Adwords campaigns. The MCC account managers can create policies to restrict use of certain keywords.

More information available at: https://adwords.google.com/support/bin/topic.py?topic=13065

New features in Google Reader

Google reader has announced two new features. The new features are recommendations & drag-and-drop capabilities.

Google recommendations can be found on the top right hand side corner of the Google reader home page and on the directory page.

These recommendations are determined by what other feeds you subscribe to, as well as your Web History data.

Another feature which is announced is drag-and-drop support for subscriptions and folders. You can now easily move feeds between folders, as well as reorder things up and down within the list.

More Information available at: http://googlereader.blogspot.com/2007/11/attack-of-interns-recommendations-and.html

Custom Search platform now available in more languages

Since the launch of Custom search engine, Custom Search administration console was only available in English. Google has recently announced that Custom Search platform now supports 40 languages in close to 80 countries worldwide.

Custom Search is available as a free, ads-supported version. Webmasters can use CSE to create tailored search experiences on community web sites; businesses can add hosted site search to their web sites; users can add search to their blogs and web pages; and developers can build search right into their applications with the Custom Search APIs.

Custom search engine doesn't require any software to install. CSE can be easily built and customized according to the look and feel of your web site. With Custom Search Business Edition (CSBE). Further customization of search results is possible using an XML API, and ads are optional. CSBE offers options for email and phone support also.

More Information available at: http://googlecustomsearch.blogspot.com/2007/11/posted-by-matt-wytock-software-engineer.html

Google Checkout's new "Tools" tab

Google checkout has recently lunched a new tab to improve the Checkout experience for their merchants. The new tab is "Tools" tab. This tab has been introduced to alleviate some of the congestion under settings tab.

This tab will include:

• Buy Now Buttons
• Email Invoices
• Coupons
• Integration Console

More Information available at: http://googlecheckout.blogspot.com/2007/11/introducing-tools-tab.html

Changes in Text ads format

Google has changed text ads to help reduce accidental clicks. Earlier, users could click on both the background and full text of an ad, but now they can click only on the title and URL of a text ad. This will help in decreasing accidental clicks, better aligning visitor behavior with their intent.

This new click able format better aligns with the text ads. The main focus is to have a more consistent user experience & to benefit advertisers so that advertisers only pay for meaningful clicks. By reducing accidental clicks, Google hope to increase advertiser campaign value and satisfaction, encouraging additional spend and facilitating higher monetization for all publishers.

More information available at: http://adsense.blogspot.com/2007/11/accidental-clicks-fade-into-background.html

Google Checkout badge on the AdWords ads

Google is now displaying Google checkout badges on the AdWords ads of non-profit organizations who use Checkout.

They have added the Checkout badge to non-profits' AdWords ads to help connect donors and non-profits more easily, and ultimately make donating to them as fast, simple, and secure as possible.

More information available at: http://googlecheckout.blogspot.com/2007/11/google-checkout-badges-on-non-profits.html

Search in Google reader

Google reader recently announced search in Google reader, that lets you search for keywords to find items in your subscription. If you subscribe to someone's shared items, it'll search those too.

Along with this, now you can now also hide the side navigation by clicking on the separator to its right. Unread counts now go to 1,000 and you can also use the forward and back buttons to move between folders and subscriptions like any other web page.

These are some handy features which were brought by Ben and Chris's tireless engineering work and Jenna's relentless iteration on user interface concepts.

Updates to Google Adwords Site targeting

Google Adwords blog has announced two changes to site targeting in Google's content network.

First, because site targeting now offers more precise targeting options, we've given it a more appropriate name: placement targeting. Second, they are introducing a new cost-per-click bidding option so advertisers can now pay per click or per impression.

Introducing placement targeting

With features like targeting by demographics and richer ad formats such as click-to-play video ads. Now, advertisers can target not only websites but also precise subsections of sites, such as the football pages of a news site, the show times section of a movie site, and even a specific ad unit (a block of Google ads) on a particular webpage. Because of these features, Google has changed the name from site targeting to placement targeting. The term "placement" can be used to refer to any site or subsection of a site that advertisers choose to target.

Cost-per-click bidding for placement targeting

With the launch of cost-per-click (CPC) bidding, advertisers can now choose the bidding option that best matches their needs. If the purpose of your placement-targeted campaign is to increase sales, leads, sign-ups, or other conversion-oriented metrics, you can select CPC bidding and pay when users click on your ads. If you want to maximize impressions and increase brand awareness among your target audience, you can select cost-per-impression (CPM) bidding. And you can specify either the maximum price or the average price (with preferred bidding), that you'd like to pay for each click or 1000 impressions.

More information available at: http://adwords.blogspot.com/2007/11/two-updates-to-site-targeting.html

AdSense Integrated with FeedBurner Site Ads

Now AdSense content ads can be displayed on your blog and/or website. This is a new integrated capability designed for feedburner content. If this service is activated then you can display a 300x250 or 468x60 text or image AdSense ad on your blog. The ad will appear below the first item on your site and archive pages once you have installed the necessary code. Ad content is automatically targeted to complement your site and you will earn revenue each time visitor’s click on ads. These ads can be customized according to the look and feel of your website or blog.

These ads will be subject to AdSense terms and conditions. You don't have to be part of FeedBurner's ad network to put these ads on your site.

To activate the service, sign in to your FeedBurner account, select your feed and go to the Monetize tab where you can connect this service to your AdSense account.

More information available at: http://blogs.feedburner.com/feedburner/archives/2007/10/adsense_integrated_with_feedbu_1.php