Whatz up with Google Analytics reporting???

I am using Google Analytics for tracking visitor behavior. I was checking "Depth of Visits" report under Visitor Loyalty for one of the clients and I got this.. (Check out the image below)





How Google Analytics is tracking less than 1 page visits? Does anyone know how Google Analytics is calculating this? Has anyone came across this kind of a statistic before (I am sure many people must have seen this kind of a stat before)??

Well I am confused. Please share any of your comments & thoughts on this.

Updated conversionuniversity.com

Google Analytics blog has recently launched an an updated version of ConversionUniversity.com.

For those who don't know what Conversion university is, Conversion university offers tips and best practices designed to help you improve your online results.

It is now available in all 25 Google Analytics supported languages. It can give you help on different internet marketing topics like Adwords targeting, Adwords tracking, SEM strategy, Optimizing Adwords ROI and may more.

It also contains videos which includes full presentations from Conversion University events. The following video explains how to establish context for your data and empower stakeholders to take action by Avinash Kaushik.

Google Analytics new feature – Site Search

Google analytics accounts have access to a new feature i.e. site search.

With the help of Google analytics site search feature, people can see how people search their site once they are already on it. Alden DeSoto of Google Analytics Team explained:

“This is a goldmine of information because every time visitors search, they literally tell you in their own words what they are looking for. You'll not only see their initial searches, but how they attempted to refine searches when they didn't find what they were looking for. You'll see which pages they searched from and where they ended up. And you'll see how site search correlates with conversion and e commerce activity.”

The site search reports will appear within the content section. The site search feature needs to be enabled before someone sees the reports in the navigation.

The report breakdown is as follows:

• Overview is both a summary of site search activity and a jumping-off point to discover additional site search information.
• Usage allows you to compare visits that included site search against visits that did not include site search.
• Search Terms shows you what people search for and how they attempt to refine unsuccessful searches.
• Start Pages and Destination Pages show you where visitors begin their searches and where they end up.
• Categories show you the product groups and areas on your site that visitors search.
• Trending allows you to track individual search metrics over time. The Segments menu, available in most reports, allows you to cross segment any group of searchers

More information available at: http://analytics.blogspot.com/2007/11/site-search-now-available.html