Google Adwords blog has announced that they have launched a new Adwords feature: the Conversion Optimizer beta. This feature will automatically manage bids according to a maximum CPA goal. Maximum cost-per-acquisition (CPA) bid is the amount advertiser is willing to pay for a conversion. With this feature the process of monitoring and adjusting cost-per-click (CPC) bids in order to get more conversions for a lower cost is automated. You simply specify a maximum cost-per-acquisition (CPA) bid for each ad group. The Conversion Optimizer manages your CPC bids for you, making adjustments and showing your ads only when you're likely to get conversions.
More information is available on Adwords Blog
Tuesday, September 25, 2007
New Adwords feature
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